Kajabi’s Development Cycle Iconography System
Branding | Illustration | Design
Marketing Designer, Freelance
As a technology company offering an all-in-one platform to small businesses and entrepreneurs, Kajabi is constantly iterating on their product offerings. For their milestone 10-year anniversary, they needed to revamp their branding system so that it could evolve with each new product launch.
Starting from Kajabi’s existing brand look, I developed an illustration and iconography system around simple “building block” shapes. For every new product launch, a unique icon and corresponding animation were created from these shapes, ensuring that each one had a distinct identity while still working cohesively together as a brand.
Motion design
Buildable icon library
Usage