Nickelodeon’s Kids’ Choice Awards 2023 Social Promotion
Campaign | Design | Social Content
Senior Designer
The Kids’ Choice Awards is the biggest Nickelodeon event of the year, bringing together celebrities, kids and families alike for a slime-filled night of celebration. Social is the primary source of organic advertising and promotion for the show, so we needed a dynamic, exciting campaign to drive buzz and anticipation amongst our fans.
In order to promote fan participation leading up to the event, social promotional pieces were created for every nominee to post on their own accounts, reaching a far greater audience than Nickelodeon’s already extensive one. Along with performer announcements, Orange Carpet and in-show moments, over 300 pieces of content were created, garnering over a million views and engagements.
Influencer announcements
Voting assets
In-show moments
Key art