Nickelodeon’s Social Rebrand
Branding | Design
Senior Designer
Art Director
In 2023, Nickelodeon underwent a major external rebrand that refreshed the iconic Nick brand, from logo and colors to brand values and ideals. Despite being a television network, social media serves as Nickelodeon's most direct and accessible connection to its fans, so we needed to use social-forward thinking to effectively introduce the new Splat to all six million of our followers online.
To bring this identity to life in the social space, I delved into the rebrand to curate fonts, colors, icons and more that would work best with the Nickelodeon audience. Using these graphic elements, I created styleframes, compositions, and social templates to provide a comprehensive visual framework for understanding what it means to “Be Orange”.
Styleframes
Color palette and color combinations
Styleframes
Styleframes
3D icons & textures
Social templates