Nickelodeon’s Avatar: The Last Airbender Social Branding

Branding | Design | Social Content

Role
Senior Designer

Challenge
With its’ rich storytelling, wit, and art style, Avatar: the Last Airbender is regarded as one of the greatest animated television series of all time. Though it aired before the rise of modern day social media, the show has maintained cultural relevance and a strong fanbase. With its resurgence in popularity during the pandemic, we needed to develop a brand look for the launch of the show’s social pages.

Solution
Knowing that the diversity of colors and textures in the show is a crucial part of the fan love, I drew from the character and background art to create the social brand look. The resulting identity immerses fans into the world of Avatar and extends the show’s legacy into the modern day, all while maintaining consistency with our other Nick social accounts.

Styleframes

Character styleframes

Color palette

Social templates & endpages

Patterns

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